Customers switch channels in real time, and demand to continue their journey in a seamless flow.
This requires an engagement solution that is capable
of making real-time decisions based on the pile of customer
data collected so far. If we extrapolate this requirement to
10,000s of simultaneous visitors a day, each maybe making
100 real-time decisions per visit, the engagement solution
obviously should offer exceptional scalability and responsiveness.
Inject Smart Messages
Engaging works best if you are where the visitor is at that very moment. This means that a solution should be able to deliver experiences .
Synchronize Multiple Channels
As each individual customer is following his or her own journey across multiple channels,
it is essential to be able to continue the dialogue when a visitor leaves one channel and enters a new one.