Customer Engagement Solutions

Customer Engagement Solutions

Customer engagement is a business communication connection between a consumer and an organization (company or brand) through various channels of correspondence. This connection can be a reaction, interaction, effect or overall customer experience, which takes place online and offline.

Customer Engagement Solution will help you in


• Customer loyalty

• Customer purchases

• Customer-based profits

• Customer ambassadorship for your brand

Customer engagement is the direct route to every important business objective. It’s the pathway to everything good that a business could want

Benefits of Customer Engagement Solution

Pineapple The benefits that emphasize the importance of customer engagement in increasing sales and revenue

▶ Understand customer needs and expectations
▶ Discover factors that encourage customer involvement
▶ Identify 'at risk' customers and implement measures to prevent client defection
▶ Reduce churn, increase retention and identify up sell opportunities
▶ Enhance brand loyalty and company reputation
▶ Acquire new customers through word of mouth marketing

Customer Engagement Solution Features


Ability to Listen and Collect

Every mouse click tells a story on preference, behavior and identity
of the visitor. An engagement solution should be able to
continuously build and update knowledge on each individual visitor.
it is also about combining customer data from other systems, building a single Big Data repository of customer information.

Support for Cross Channel Profiles)

Customer journeys can be pretty unpredictable. Customers usually navigate across many touch points and channels, using multiple devices .


Provide Actionable Insights

Monitoring and connecting your customer data helps you
understand the relationships between domains, brands, channels and customer interaction streams.

Deliver Real-Time Decisions

Customers switch channels in real time, and demand to continue their journey in a seamless flow. Pineapple
This requires an engagement solution that is capable
of making real-time decisions based on the pile of customer
data collected so far. If we extrapolate this requirement to
10,000s of simultaneous visitors a day, each maybe making
100 real-time decisions per visit, the engagement solution
obviously should offer exceptional scalability and responsiveness.

Inject Smart Messages

Engaging works best if you are where the visitor is at that very moment. This means that a solution should be able to deliver experiences .


Synchronize Multiple Channels

As each individual customer is following his or her own journey across multiple channels,
it is essential to be able to continue the dialogue when a visitor leaves one channel and enters a new one.